“Failure is not an option.”
“Failure is always an option.”
“Everyone needs a plan B”
“Plan B distracts from plan A.”
Depending on whose school of thought you subscribe to, you probably either ignore failure as an option, or recognize it could happen, and maybe even plan for it.
Even if failure never finds you, or if you don’t perceive failures as failures, there will come a time when you will feel that things aren’t going as well as you’d like, or as you’d planned; those are the parts worth preparing for.
No matter what your business or personal goals are, no matter how prepared you are or how hard you’ve worked, in your life, there will come valleys. Right now, while you are standing on the mountain top and can see the victory flag, prepare yourself for the low parts. Map out a contingency plan for the time or moments when things get of course, don’t go according to plan, or when you succeed in doing the wrong thing ( aka failure). Incorporate an out, a plan B, a contingency plan into your work, and write yourself a reminder of why you first started, what your goals are, and why it’s essential for you to follow through.
Prepare. But, hopefully you’ll never need to use it.